Design an elegant and intuitive eCommerce website for a fictional jewelry brand to showcase curated collections and drive conversions through visual storytelling and smooth usability.
UI/UX Designer responsible for user flow, visual identity, layout, and prototyping.
figma
Homepage — Eye-catching hero with value proposition + CTA.
Product Discovery — Clean carousel and gallery layout for exploration.
Product Details — Clear specs, trust signals (ratings), and purchase options.
Cart — Easy-to-scan layout with order summary.
Contact — Transparent and minimal form to reduce user hesitation.
Warm neutrals and gold tones were used to reflect elegance and sophistication.
High-quality photography gives an editorial feel and builds emotional connection.
Typography is clean and luxurious, with emphasis on readability and whitespace.
Mobile version was designed for seamless browsing on smaller screens. Priority was given to:
Fixed cart CTA
Simplified layout hierarchy
Large touch targets
This project deepened my understanding of balancing aesthetics with usability, especially for high-ticket eCommerce. It also taught me how to prioritize content hierarchy and structure product information to support faster decisions.