Aquarium Landing page (case study)

Project Overview

Goal

Design an engaging, infor mative, and visually immersive website for a fictional aquarium center, aimed at attracting more visitors, showcasing upcoming events, and providing essential visitor information.

Role

UI/UX Designer — responsible for user research, wireframing, prototyping, and high-fidelity UI design.

Tools Used

Figma.

Objective

Create a modern, accessible, and visually engaging website that communicates the wonder of marine life and encourages users to visit or book tickets. The primary goals were to:

  • Increase ticket conversions
  • Communicate mission-driven values (education, conservation, exploration)
  • Improve access to event and exhibit information

User flow

  1. Homepage - Stunning hero image, brand message, and ticket CTA
  2. About Page - Outlines mission and educational impact
  3. Events Page - Upcoming events with descriptions and schedules
  4. Exhibits Page - High-impact visuals and informative exhibit sections
  5. Footer - Quick links, contact, and social media

Design Decisions

Dark UI with glowing aqua accents evokes an underwater atmosphere

Photography-led design builds emotional connection and excitement

High contrast CTAs stand out and encourage clicks without distraction

Outcome

  • 5 fully designed pages with structured layout and consistent design system
  • Mobile-first considerations in spacing, text sizing, and navigation
  • ntuitive structure that encourages exploration, discovery, and engagement

    • What I Learned

    This project challenged me to think about storytelling through layout. I focused heavily on information architecture and the emotional impact of visuals. It helped me further develop skills in content prioritization and building trust through design clarity.